Robert Graham is a luxury fashion brand, founded in 2001, known for its bold designs and intricate detailing, designed to be wearable art.
As a Digital Designer for Robert Graham, I maintain a cohesive brand identity across all digital channels while strengthening engagement and campaign impact. I provide creative direction, drive strategic content planning, and develop copy briefs. I lead the end-to-end creative process for email campaigns and social media content. My role also includes designing digital assets across platforms, including site content, multi-channel banner packages, and SMS marketing. In addition, I design print and retail assets such as in-store signage, invitations, and promotional materials.
Email Design
I lead the end-to-end creative process for email campaigns, collaborating cross-functionally to plan, conceptualize, and execute content that aligns with business goals. This includes strategic content planning, developing copywriting briefs, and creative direction to ensure each email captures the intricate detailing, signature prints, and exceptional craftsmanship of every style—ultimately driving engagement and revenue.
Shopify Web Design
Creates Shopify homepage assets, performs site updates, and supports ongoing e-commerce visual optimization.
I lead the social content planning and creative direction for each season and develop visually compelling posts that reflect the luxury craftsmanship of Robert Graham’s designs. I ensure brand consistency across all media channels while driving engagement. I focus on creating content that not only showcases the intricate details of each piece but also resonates with our target audience.
Social Media
Promotional Campaigns
Designs promotional campaigns and executes all marketing touch points including paid media assets, multi-channel banner packages, site updates, and in-store signage
Print Design
Creates print assets used for Robert Graham retail stores & events including in-store signage, invitations, and promotional materials, using InDesign and Photoshop ensuring production-ready file preparation.
