Robert Graham
Robert Graham is a luxury fashion brand founded in 2001 known for its bold designs and intricate detailing, designed to be wearable art.
As a digital designer for Robert Graham, I maintain the creative vision, ensuring that all visual content aligns with the brand’s aesthetic. I conceptualize and design daily email sends to drive engagement and revenue. My role also includes planning and managing social media content, designing digital assets such as site content, banners, and SMS marketing. I create print & retail assets including store signs, flyers & invitations.
Email Design
I lead the end-to-end creative process for email campaigns, collaborating cross-functionally to plan, conceptualize, and execute content that aligns with business goals. This includes strategic content planning, developing copywriting briefs, and creative direction to ensure each email captures the intricate detailing, signature prints, and exceptional craftsmanship of every style—ultimately driving engagement and revenue.
I lead the social content planning and creative direction for each season and develop visually compelling posts that reflect the luxury craftsmanship of Robert Graham’s designs. I ensure brand consistency across all media channels while driving engagement. I focus on creating content that not only showcases the intricate details of each piece but also resonates with our target audience.
Social Media
Web Design
Sale Design
I led the design of the following campaigns. These assets translated to banner suites, emails, SMS, endears, and retail assets
Print Design
I created print assets used for Robert Graham retail stores & events including store signs, flyers & invitations. Using InDesign and photoshop I designed print ready assets
